100% Ethically Sourced
20+ Years in Business
5,000+ 5-Star Reviews
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Vibrant, dimensional color without damaging your own hair. Our ammonia-free coloring process preserves softness and longevity while achieving rich, true-to-life shades. Multiple tones for a natural, seamless sew-in that holds color through every wash.
Take our quick Hair Quiz for personalized recommendations based on your hair type, lifestyle, and goals.
Real customers. Real matches.
Welcome
Plus a specialist who matches your shade and texture by hand.
We'll text your code so it's on your phone at checkout, plus first word on new shades and sales.
Your code is below. Use it at checkout on your first order.
Step 1 of 2We'll send picks matched to your goal, plus your 10% code.
We'll text your code so it's on your phone at checkout, plus first word on new shades and sales.
Welcome back
Send one photo. A Perfect Locks specialist matches your shade and texture by hand - usually within a day. Free, always.
We use this to send your match. No spam.
Check your inbox. And if you want your shade matched by a specialist, send a photo now - it takes a minute.
Wholesale pricing on salon-grade hair, margins that grow with your volume. Trusted by stylists for 20 years.
Two minutes on the next page finishes it - and your tier starts the day you're approved. Education unlocks with your account.
Still in your cart
First order? Take 10% off and finish now, or we'll email your cart so it's easy to come back to.
If your shade starts running low, we text you before it's gone.
Use it now and it comes off at checkout. Your cart is in your inbox too, and we're watching your shade.
For first orders. Doesn't stack with bundle savings.
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See, touch, and color-match the hair before you buy - consultations are free, no pressure.
