2007
The Beginning
Priyanka and Gautama start Perfect Locks from their apartment with just 3 products.
A Little Girl With Curly Hair
Growing up in Bangalore, I didn't see anyone who looked like me in the magazines my mother read. Sleek, straight hair was the ideal. Mine was thick, dark, and curly - the exact opposite of what the world seemed to want.
I remember trying to press my curls flat with my palms before school. I remember hiding my hair in ponytails so tight my scalp ached. I remember being told, kindly and unkindly, that I would be prettier if my hair were different.
I made myself a quiet promise back then. One day, no girl who looked like me was going to feel the way I felt in that mirror. That promise is what you're looking at now.
A Sacred Gift, Passed Forward
My search for hair I could love led me back to India, to the temples where women offer their hair in a ritual called Tonsure. It's an act of release - of ego, of vanity, of self - given freely and with intention.
The first time I held that hair in my hands, I understood what we were going to build. Not a product. A passing forward. One woman's act of letting go becoming another woman's transformation.
Our Journey
How We Got Here
2012
Making Room
From the apartment to the garage to a first real office. The business grew alongside our two kids.
2017
Home in Walnut Creek
Our showroom, private wig room, and salon open in Walnut Creek - where we still serve women today.
2020
Expanding for Every Texture
One of the first brands to offer halos for curly and coily hair. Options that didn't exist for the girl I was, now made for the woman she became.
2024
Curl Care Launches
The daily care line I wish I'd had at seven, at seventeen, at twenty-seven. Built for real texture, from cleanse to reset.
2026
Still Here. Still Family.
Two decades in. Still family-owned. Still choosing every strand. Still asking the same question: would we recommend this to someone we love?
What That Little Girl in the Mirror Got
The promise I made in that mirror in Bangalore is the reason we make what we make.
It's why we were one of the first brands to offer halos for curly and coily hair, when no one else would. It's why our Curl Care line exists. It's why our texture range starts with kinky-coily, not straight. It's why we photograph the women we serve as they actually are, not as anyone thinks they should be.
I built this company to answer a question I couldn't stop asking as a little girl: where are the options for hair like mine? The answer, twenty years in, is here. And it keeps growing.
A Family Business With Heart
Perfect Locks is still family-owned and operated. Priyanka and her husband Gautama built this company together - often while raising their two children at the same time.
That's why it feels different here. Every product, every interaction, every decision comes back to one question: would we recommend this to someone we love?
"I experienced understanding and compassion at Perfect Locks. No other hair company has ever made me feel that way."
- Yasmine B., Bay Area Customer
Our Promise
"Quality isn't negotiable. We start at the source, we choose carefully, and we never cut corners."
- Priyanka Swamy
Explore
More About Us
Our Hair
What makes 100% Remy Indian hair different - and why it matters.
Ethical Sourcing
Where our hair comes from and the care that goes into every strand.
Giving Back
The causes close to our hearts and how we support them.
It's Not About Perfect. It's About You.
#PerfectMe is the moment you look in the mirror and feel good about what you see - not because anything changed, but because you finally gave yourself permission.
That's what this community is about. Women supporting women. Showing up as themselves. Living their best lives, on their own terms.
