100% Ethically Sourced
20+ Years in Business
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Rich, true-to-life blonde preserved through our gentle ammonia-free coloring process. Multiple tones from honey to platinum so you can find your exact match. Clip in for instant length and volume, remove whenever you're ready.
Take our quick Hair Quiz for personalized recommendations based on your hair type, lifestyle, and goals.
Real customers. Real matches.
Welcome gift
To claim it, tell us who it's for.
Plus a specialist who matches your shade and texture by hand.
We'll text your code so it's on your phone at checkout, plus first word on new shades and sales.
Your code is below. Use it at checkout on your first order.
You'll get your bundle savings or 10%, whichever is bigger.
Step 1 of 2We'll send picks matched to your goal, plus your 10% code.
We'll text your code so it's on your phone at checkout, plus first word on new shades and sales.
Welcome back
Send one photo. A Perfect Locks specialist matches your shade and texture by hand - usually within a day. Free, always.
We use this to send your match. No spam.
Check your inbox. And if you want your shade matched by a specialist, send a photo now - it takes a minute.
Wholesale pricing on salon-grade hair, margins that grow with your volume. Trusted by stylists for 20 years.
Two minutes on the next page finishes it - and your tier starts the day you're approved. Education unlocks with your account.
Still in your cart
First order? Take 10% off and finish now, or we'll email your cart so it's easy to come back to.
If your shade starts running low, we text you before it's gone.
Use it now and it comes off at checkout. Your cart is in your inbox too, and we're watching your shade.
For first orders. You'll get your bundle savings or 10%, whichever is bigger.
Enter your email to unlock your card
Every card wins something.
Scratch and win
Every card wins. Enter your email to unlock yours and scratch to see what you got.
Rub the gold away with your finger or mouse. Or take the shortcut - the prize is the same either way.
Use it at checkout on your first order. Doesn't combine with bundle savings.
You're nearby
See, touch, and color-match the hair before you buy - consultations are free, no pressure.
You're on the list
New shades, restocks and sales straight to your phone - plus 10% off your first order.
Your code is below. New shades and sales will come to your phone from here.
For first orders. Doesn't combine with bundle savings.
