April Fools discontinued products announcement banner

Founder Update

Two collections. One decision.
No easy way to say this.

Thousands of transformations. Effective today, our Curly Extensions and Tape-ins are being discontinued.

April Fools curly hair extensions graphic

Launched 2015

The Curls that Started a Movement

Launched 2015

The Curls that Started a Movement

Launched in 2015, our Curly Extensions were built for a community that premium hair brands had long overlooked. We spent years sourcing Remy hair that could match every curl pattern - from loose waves to tight coils - without losing its integrity wash after wash.

Discontinued as of today 4/1.
We owe you an explanation.

April Fools tape-in hair extensions graphic

Launched 2010

The Method That Changed Everything

Launched 2010

The Method That Changed Everything

Introduced in 2010, our Tape-ins made salon-quality transformations accessible without compromise. Seamless, lightweight, and undetectable at the root - they became the foundation of more client transformations than any other method we carry.

Discontinued as of today 4/1.
We owe you an explanation.

April Fool's

You really think we would discontinue our most beloved collections?
We would never.
Your curls are safe. Your tape-ins are staying. Today we are celebrating them - with 15% off both collections, for today only.

Click to copy your code

15% Off Today Only

Curly Extensions

Your curls are not going anywhere. Shop the full collection with code FOOLS15 at checkout.

Shop Curly Extensions

15% Off Today Only

Tape-in Extensions

Still seamless, still undetectable, still yours. Shop the full collection with code FOOLS15 at checkout.

Shop Tape-ins
Offer ends at midnight
00days
:
00hours
:
00minutes
:
00seconds
April 1, 2026 only. Use code FOOLS15 at checkout. Valid on Curly Extensions and Tape-ins only. Cannot be combined with other offers.