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Social Media Coordinator

Job Description

You’re super creative, always take initiative, not afraid to get in front and behind the camera to create awesome content that will resonate with followers online. You LOVE all things hair and beauty and stay on top of trends. You’re charismatic, have an eye for design, and have a strong sense of amazing hair and beauty brands, and captivating aesthetic.

In this role you will be responsible for creating content, leading, and managing Perfect Locks social media (YouTube channel, Instagram and stories, Pinterest, Facebook, Snapchat, etc.), as well as assist other business growth initiatives.

In This Role You

  • Manage, moderate, drive conversations, and own the strategy on owned social platforms.
  • Consistently create original photo and video content to help grow engagement and following on Instagram, Youtube, Facebook, Pinterest, etc.
  • Create various one-time and ongoing hair/beauty related campaigns to increase brand awareness.
  • Lead and execute the YouTube strategy and create weekly videos either by working with other content creators or by being behind the camera
  • Maintain and post on social media platforms daily
  • Experiment with new and creative ways to leverage social media activities
  • Monitor trends, strategies and best practices in the social media market and apply knowledge to Perfect Locks Social Media initiatives
  • Optimize marketing strategies informed by past results, market changes and consumer insights.
  • Analyze data and make strategic recommendations that drive social engagement, impressions, or conversions.
  • Research stories, write copy, edit, proofread, design, and assist in the QC all branded communications including; emails, web content, social media, direct mail, blogs, print collateral, ads, promotions, flyers, print collateral, press releases.


  • Must create design-driven content across all social channels.
  • Experience as a content creator through a blog, YouTube channel etc.
  • Live and breathe online; bordering on neurotic checker of Instagram, Facebook, email, etc.
  • Previous photography experience a must and experience using a professional camera a plus
  • Advanced photo editing and video editing skills
  • Experience using and marketing across social networks, blogs and content sharing communities including Facebook, Buzzfeed, Twitter, Instagram, YouTube, Pinterest, Tumblr, etc.
  • Have a successful track record of growing social media presences and reach
  • Experience with SEO a plus
  • Must be able to work well under pressure and fast-approaching deadlines
  • Love for/Experience with Hair Extensions/Hair/Beauty a strong plus
  • Relevant work experience for a fast-paced, growing digital/beauty company and/or startup preferred


We care about your professional and personal development. Here are some of the perks of joining our team:

  • Comprehensive health and dental benefits
  • A beautiful downtown office and a very strong culture
  • Competitive discounts on hair extensions and salon services
  • Opportunity to grow and expand into various markets

Job Type: Full-time

Salary: $15.00 to $20.00 /hour

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    Priyanka Swamy, Founder of Perfect Locks LLC

    Priyanka Swamy

    Author and Founder of Perfect Locks LLC

    Priyanka Swamy, the visionary founder of Perfect Locks LLC, is a passionate advocate for empowering women and promoting cultural diversity. With an unwavering commitment to ethical sourcing and quality craftsmanship, she redefined the hair extension market and created a supportive community that celebrates individuality. Priyanka's dedication to sustainability and social responsibility continues to inspire positive change within the industry. Her journey with Perfect Locks remains an inspiration, unlocking the true potential and confidence of countless individuals worldwide. Connect with Priyanka on Instagram and LinkedIn.

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