Omni-Channel Growth Marketing Manager

Growth-oriented marketer. Results-driven ecommerce expert. Analytics ninja. Passionate about all things digital and thinks outside the box. You LOVE all things hair and beauty and stay on top of trends. You’re charismatic, have an eye for design, have a strong sense of amazing hair and beauty brands, and know how to talk to captivate an audience. Does this sound like you?

If you’re excited about the opportunity to work with a female-owned brand who’s passionate about helping women look and feel great, then you’ll love the team at Perfect Locks! We’re located near downtown Walnut Creek and we’re ready to dominate the market. You’ll play an integral role in building, reshaping, and mentoring our marketing team. You’ll be responsible for strategizing, planning, and implementing key marketing initiatives that align with the company’s mission.

What You’ll Do:

  • Own paid digital channels growth, including Facebook Ads, Google/Bing paid search, Youtube, and other ad channels, with the goal of growth and maximizing ROI
  • Optimize conversion rate and acquisition funnels to improve LTV: CAC ratio
  • Plan and implement an overall marketing strategy which aids in achieving company-wide growth goals
  • Utilize a data-driven approach to run marketing experiments and implement attribution models and reporting systems to support business decisions
  • Lead, grow, and develop Perfect Lock's marketing team
  • Manage and build internal/external processes and documentation
  • Explore new channels and platforms to explore untapped opportunities

To Be A Good Fit For This Job, You Must Have:

  • 3+ years of relevant experience with DTC eCommerce, paid acquisition, marketing analytics, and web platforms (Shopify preferred)
  • Experience with Facebook and Google Ads
  • Experience with Google Analytics
  • Experience managing a marketing team
  • Experience with Excel and savvy with numbers
  • Demonstrated ability to effectively manage and optimize acquisition budgets
  • A bias towards execution. We’ll support you but not babysit here at Perfect Locks, so it’s important that you help convey this to the rest of our team
  • A desire to get your hands dirty in a small company where your work matters
  • Startup scaling experience a plus
  • Amazon and marketplace experience is a plus
  • Klaviyo experience is a plus
  • Photoshop experience is a plus
  • Video editing experience is a plus

Some Benefits Include:

  • Health, vision, and dental
  • Paid time off (PTO) and sick time
  • Free breakfast every Friday
  • Free lunch Fridays once a month
  • Employee & family discount
  • Plus much more!
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