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Semi-permanent options that last 4-6 weeks per professional application. Secure, natural-looking, and reinstallable. A flexible approach for women who want transformation without permanence.
Take our quick Hair Quiz for personalized recommendations based on your hair type, lifestyle, and goals.
Last Chance
The shades and lengths we are clearing out, through Monday night. Add your email for first word on what comes next.
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First word on this sale and the next one, straight to your phone.
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Real customers. Real matches.
Welcome gift
Who's it for?
Find your match
Plus 10% off your first order. Which best describes your hair?
Where should we send it?
Rated 4.7 out of 5 from 3,444 reviews.
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We'll email your matches and 10% code.
Rated 4.7 out of 5 from 3,444 reviews.
Signing up opts you in. Notice of Financial Incentive (opens in a new tab)
We'll text your code so it's on your phone at checkout, plus first word on new shades and sales.
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Use it at checkout on your first order.
Check your inbox. Here's your 10% for now.
You'll get your bundle savings or 10%, whichever is bigger.
Welcome back
Plus 10% off your first order. Which best describes your hair?
We'll email your matches and 10% code.
Rated 4.7 out of 5 from 3,444 reviews.
Signing up opts you in. Notice of Financial Incentive (opens in a new tab)
We'll text your code so it's on your phone at checkout, plus first word on new shades and sales.
Signing up opts you in. Notice of Financial Incentive (opens in a new tab)
Your 10% is below. Use it at checkout on your first order.
Welcome back
Send a photo. A specialist matches your shade by hand, free.
Rated 4.7 out of 5 from 3,444 reviews.
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New shades, restocks and sales straight to your phone.
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Check your inbox. And if you want your shade matched by a specialist, send a photo now - it takes a minute.
Two minutes on the next page finishes it - and your tier starts the day you're approved. Education unlocks with your account.
Still in your cart
First order? Take 10% off now, or we'll email your cart for later.
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If your shade starts running low, we text you before it's gone.
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Use it now and it comes off at checkout. Your cart is in your inbox too, and we're watching your shade.
For first orders. You'll get your bundle savings or 10%, whichever is bigger.
Every card wins something.
Scratch and win
Every card wins. Scratch the gold, or tap Reveal it for me.
Enter your email to claim your prize. We will email the code to you too.
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Use it at checkout on your first order. Doesn't combine with bundle savings.
You're nearby
See, touch, and color-match the hair before you buy - consultations are free, no pressure.
First word on new shades, restocks and sales.
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