Team Perfect Locks headed out to the Big Apple during Fashion Week. We had the great pleasure of sponsoring products to be used in several fashion designer’s 2014 Spring and Summer collections, including the winner of Project Runway Season 5, Leanne Marshall. The 3 day event was featured at the Helen Mills Event Space located in Manhattan’s Art District… Host to well known designers such as Yves Saint Lauren, Hugo Boss, and Valentino. Perfect Locks also sponsored Haute Couture designer Carlos Alberto, and Project Runway Season 5 first runner-up and fan favorite Korto Momolu.
We were very proud to sponsor this event with beauty giant Aveda, among other notable brands. We provided over 45 runway models various pieces, including clip on extensions and volumizers. The side swept ponytails were a big hit. Colors including bright blondes, rich brunettes, and vibrant auburn tones.The Aveda team styled made each and every runway model look both glamorous and elegant on the runway. Perfect Locks also included samples of our Vital Hair Care collection and pieces from new eyelash collection labeled “Perfect Lashes” which has not yet been released to the public.
The venue generated an attendance of 5000 guests over 3 days. The 3 fabulous designers showcased showcased their latest designs using creative colors and shapes. From luxurious cream gowns with overflowing layers, to bright colors with sharp lines and modern overtones, the looks received much applause from the energetic audience. Leanne Marshall’s Spring 2014 collection featured a feminine color scheme and chiffon. The models glided down the runway in stunning taupe, lavender, and pink variations… Each dress displaying more and more detail. We were especially fond of the draped flounces and deep necklines.
This was the first Fashion Week event that Perfect Locks has sponsored, as well as our first trip to New York as a team. The experience was unparalleled, and will most certainly be the first of many trips to the amazing city of New York. We would like to thank you for taking a moment to experience this journey with us.